Promotional merchandise, popularly known as “merch,” is a brand extension that up-and-coming cannabis brands cannot afford to ignore. One of the many obstacles for cannabis brands in the commercial market place is limited options...
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“The acquisition was an obvious next step for Dalwhinnie,” said Terrance Mendez, Chief Executive Officer. “Acquiring full control of Shift Genuine Cannabis is an integral part of our plan to provide consumers with the highest quality cannabis products.”
Shift Genuine Cannabis is a leading producer of premium cannabis cultivated at Dalwhinnie’s world-class facility in western Colorado, which also produces a longer-cured flower, Dalwhinnie Farms Connoisseur Grade Cannabis.
The acquisition encourages the continued growth of both brands under one parent company. Each brand represents cannabis that is thoughtfully grown and bred by professionals using industry-leading proprietary methods to put forth only the most exquisite products designed to satisfy unique consumer demands.
Shift Genuine Cannabis was established in 2010 to serve Colorado’s cannabis market and is now widely recognized for creating unique cultivars. It recently ranked as Colorado’s second best-selling bulk flower throughout summer 2020, according to wholesale marketplace LeafLink.
Shift Refinery is an elite extraction center, producing high quality recreational and medical vaporizer cartridges and concentrates such as distillates and the award-winning live resin Space Ape, which recently earned third place for Best Rec Badder in the 2020 Connoisseur Cup.
“We’re focused on combining the best cultivation practices with the best extraction technology, which creates a winning combination for our consumer,” said Mr. Mendez.
At its state-of-the-art facility in Colorado’s Rocky Mountain West, Dalwhinnie takes a sustainable approach to cultivation, using geothermal cooling and irrigation systems that capture and return clean water to the nearby Uncompahgre River.
“While the acquisition primarily merges business operations, it’s also a merger of a consumer-focused mindset,” said Ashley Grace, Chief Revenue Officer. “The Shift brand has long been committed to the wellness of its consumers while maintaining the highest standard of excellence. Similarly, our longer-cured, Dalwhinnie Farms brand seeks to deliver a connoisseur grade cannabis experience to a more discerning consumer. This acquisition primes both brands to flourish and grow with the support of one another.”
As an early investor, Dalwhinnie has supported the development of Shift Refinery to further its commitment to producing top-quality concentrates, while also expanding into other products such as topicals. In 2020, Shift Refinery completed two record-setting sales months, and operational expansion plans are underway.
The Shift brand is available at over 100 dispensaries across Colorado, including the Dalwhinnie Farms flagship boutique in Aspen.
Rooted in the San Juan Mountains in the heart of Colorado’s Rocky Mountain West, Dalwhinnie is a purveyor of fine cannabis and lavish goods of unsurpassed quality. The company’s Aspen retail boutique curates premium cannabis experiences, shared with welcoming Western hospitality and warmth. All of Dalwhinnie’s proprietary cannabis strains are meticulously grown at a purpose-built, advanced cultivation facility that shares its grounds with a 210-acre working equestrian ranch in southwest Colorado outside of Telluride. Come home to Dalwhinnie: Connoisseur Cannabis.TM Elevated MomentsTM. Learn more at Dalwhinnie.com.
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